Japanese Resort Looking to Saratoga for the First US Location

04/22/2021

Japanese Resort Looking to Saratoga for the First US Location

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An international resort company is looking to open their very first United States location and they have their eyes on Saratoga Springs.

Hoshino Resorts owns more than three dozen resorts in and around Japan but are hoping to expand their brand to the United States, according to Saratoga Today. Apparently, their focus was drawn to this area all the way back in 2018. Then, after figuring out details, the pandemic hit and the progress was paused. Now, they’re back looking around here to give Saratoga “a facility that caters to Americans interested in experiencing the culture of Japan without having to travel internationally.”

Hoshino Resorts operate four kinds of luxury brands: luxury flagships, hot spring resorts, resort hotels, and city tourism hotels. They were looking at two different locations, 6.88 acres at Route 9 and Columbia Avenue, and 79.34 acres at 38 Columbia Avenue. Chief Executive Officer Yoshiharu Hoshino told Bloomberg. “One ideal spot, in his view, could be Saratoga Springs, about a three-hour drive from New York City and Boston,” according to the article written by Lisa Du, Grace Huang, and Stephen Engle, and published in Bloomberg on April 4.

No word now on where the project stands but it looks as if the company is serious about the Saratoga area and bringing Japanese hot springs to the American people.


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