New Alex and Ani to Benefit Capital Region Children [PHOTO]

New Alex and Ani to Benefit Capital Region Children [PHOTO]

You may have seen the phrase I GOT U popping up around the Capital Region and not known much about it. Well, this local cause is making waves and now you can support it with one of your favorite jewelry lines.

I GOT U was started when Walter Boldish lost his 18-month-old daughter Kenzie to a heart condition. As reported by Spectrum News, his mission since then was to help children in need. That made Boldish create the organization Kenzie’s Kindness and with them, partner with Alex and Ani bracelets. Kenzie’s Kindness works with The Backpack Program to provide food-insecure children with enough food to last a weekend away from school.

If you’re looking to help out the organization Kenzie’s Kindness, you can always find more information on their website but they’re excited for this Alex and Ani partnership. All of the proceeds from these ‘I GOT U’ bracelets will go back to Kenzie’s Kindness.

Part II. “Over the past 7 years, ALEX AND ANI | CHARITY BY DESIGN has partnered with globally recognized non-profits, but the heart of what we do lies in grassroots organizations like Kenzie’s Kindness,” said Deidre Fraser, ALEX AND ANI Manager of Strategic Projects. “Through the #Bracelets initiative, we’re able to connect with individuals and small non-profit organizations that are making a direct impact in their local communities.” ALEX AND ANI shadowed Boldish in the Capital Region back in April, filming behind the scenes in advance of the May 15 bracelet launch. About I GOT U: Founded in 2015, I GOT U is a lifestyle apparel company dedicated to spreading a unified, positive message around the world and means I got your back, I got you covered. I GOT U is a brand philosophy encouraging purpose, lending a helping hand and plain goodness that can be applied throughout everyday life. Please visit for more information. About ALEX AND ANI: The ALEX AND ANI brand creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes and through their CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $50 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit for more information.

A post shared by Walt Boldish, Creator, I GOT U (@igotu.igu) on

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